Rarely Impossible

An independent app studio

Simple apps.
No ads.
No tracking.
Pay once.

We build simple, useful apps for your phone, your Mac and the web. Each one does its job really well, respects your privacy, and never ask for a subscription.

See the apps Why we exist

The story

We got fed up.

You want a timer. A tracker. A simple tool. What you get is a “free” app that wants your email, your location, your contacts, and a monthly subscription, then fills the gaps with ads and quietly sends your habits to a dozen analytics companies.

We think that's a bad deal. So we started building the apps we actually wanted to use: focused, fast, and on your side.

01

No ads. Ever.

No banners, no pop-ups, no "watch this video to continue". The whole screen is yours.

02

Privacy first

No accounts, no tracking SDKs, no data brokers. Your data stays on your device.

03

Pay once

One fair price, and the app is yours. No subscriptions, trials or upsells.

04

Does it well

Every app is built around a real job, and does it properly. Focused and fast, without the bloat.

Why now

In the age of AI, great focused apps cost a fraction of what they used to.

Building a polished app used to take a big team and a lot of money, and that money had to be paid back with ads, subscriptions and your data. Modern tools let a small studio build focused, well-made apps without that cost. So we can keep them honest.

The old deal

  • Free download, paid in data
  • Ads on every screen
  • £4.99 a month, forever
  • Sign up to start

Our deal

  • One small payment
  • Zero ads
  • Yours for good
  • Open it and go

Latest apps

Small tools. Big on respect.

See all apps

Ringside

Coming soon

Round timer · iPhone

A round timer you can read from across the gym. Red for work, blue for rest, a real boxing bell.
More on the way

See every app

New apps land here first. Every one follows the same rules: simple, useful, private, pay once.

All apps